romney? >> i think what romney needs to do. does he understand their problems. when he's out there he touches them. he has to touch as many people as he can and he has to keep coming back. he has to talk about policies and not people. it is it about lower tax less government and economic growth that landlords to jobs. only thing that matters is yobs and who ever can tell them in a swing state. i know how to create them and i will help your family and your kids are going back to work and that is who am win. >> gretchen: that's what every election comes down to. the pocket book. what the governor said is important. does mitt romney understand the people's problems? when he is out there, does he touch them? and this is it all back to messaging. the fren percent thing; is that resonating in people's minds . he need toz get out there and let them know he cares about them. >> brian: president obama is doing a good job making the most of the tape. right now governor casecs approval at fren percent. if you make a governor's council of winning governors that might be the